100% PASS QUIZ 2025 SALESFORCE TRUSTABLE SALESFORCE-MARKETING-ASSOCIATE VALID REAL EXAM

100% Pass Quiz 2025 Salesforce Trustable Salesforce-Marketing-Associate Valid Real Exam

100% Pass Quiz 2025 Salesforce Trustable Salesforce-Marketing-Associate Valid Real Exam

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Salesforce Certified Marketing AssociateExam Sample Questions (Q51-Q56):

NEW QUESTION # 51
The marketing team at Northern Trail Outfitters wants to include a subscriber's local weather conditions in the subject line of their email campaigns. This information is stored in the data extension used for sending.
Which feature should an associate utilize?

  • A. Decision Splits
  • B. Personalization Strings
  • C. Filter Activity

Answer: B

Explanation:
Personalization strings in Salesforce Marketing Cloud are used to dynamically insert content, such as subscriber-specific data, into emails. For including a subscriber's local weather conditions in the subject line of email campaigns, personalization strings can be utilized to reference the relevant data stored in the data extension used for sending the email. This allows each email subject line to be customized with the specific weather conditions relevant to each subscriber, enhancing the personalization and relevance of the campaign.


NEW QUESTION # 52
A Cloud Kicks associate is tasked with evenly distributing a large number of subscribers from a single data extension into five new equally distributed data extensions.
Which method should the associate use to accomplish this?

  • A. Use the Random Data Extension to create five new data extensions with an equal distribution of subscribers.
  • B. Use five data filters to create five data extensions with an equal distribution of subscribers.
  • C. Manually create five new data extensions and use Automation Studio to evenly distribute subscribers.

Answer: A

Explanation:
The Random Data Extension feature in Salesforce Marketing Cloud allows users to split a large group of subscribers into smaller, equally distributed segments. By using this feature, the associate can create five new data extensions with a balanced and random distribution of subscribers from the original data extension.
* Advantages of Using Random Data Extension: It automatically and evenly splits the list without manual effort, saving time and ensuring an even distribution.
* Salesforce Documentation Reference: For guidance on Random Data Extensions, refer to Data Extension Split Methods.


NEW QUESTION # 53
The marketing team at Northern Trail Outfitters recently consolidated its old subscriber data from legacy systems. Shortly after, the marketing associate began receiving complaints.
Which approach should the marketing associate take to reduce complaints?

  • A. Send an opt-in email to the consolidated list to reconfirm their consent.
  • B. Include the latest promotions in future emails to increase open rates.
  • C. Test content without personalization to understand its impact.

Answer: A

Explanation:
After consolidating old subscriber data, sending an opt-in email to reconfirm consent is the best approach to ensure compliance and reduce complaints. This practice helps clean the list by confirming that recipients still want to receive communications, reducing spam complaints and increasing engagement rates by re-engaging with interested subscribers.
* Why Opt-In is Necessary Post-Consolidation: Data from legacy systems may be outdated, and subscribers may no longer be interested in the brand. A reconfirmation email allows Northern Trail Outfitters to respect subscriber preferences and minimize potential complaints.
* Salesforce Documentation Reference: See Opt-In Best Practices for more information on managing consent in Marketing Cloud.


NEW QUESTION # 54
AW Computing has been hired to provide email marketing consulting for a business-to-consumer (B2C) commerce company based in the U.S.
Which statement is true about CAN-SPAM in relation to state-specific regulations?

  • A. Individual state laws overrule federal CAN-SPAM laws.
  • B. State laws can have more restrictive requirements.
  • C. CAN-SPAM is only required for transactional sending.

Answer: B

Explanation:
The CAN-SPAM Act sets the federal standard for commercial emails in the U.S., but individual states can impose more stringent regulations. While the federal CAN-SPAM law provides baseline requirements for email marketing, states may enact additional rules that supplement or exceed these standards. However, federal law generally preempts state laws unless the state laws offer greater consumer protection.
* Example of Stricter State Regulations: Some states may have stricter opt-out requirements or enforce penalties more rigorously than federal regulations.
* Salesforce Documentation Reference: For more information, refer to Salesforce's Overview on CAN- SPAM Compliance.


NEW QUESTION # 55
Northern Trail Outfitters wants to send first-time customers a welcome email with a coupon immediately after they sign up for a newsletter.
What should an associate use to accomplish this task?

  • A. Email Studio
  • B. Automation Studio
  • C. Web Studio

Answer: B

Explanation:
To send a welcome email with a coupon to first-time customers immediately after they sign up for a newsletter, the associate should use Automation Studio within Salesforce Marketing Cloud. Automation Studio offers a powerful suite of tools for automating marketing and operational tasks, including triggering emails based on specific events or actions, such as a new newsletter sign-up.
By setting up a trigger-based automation in Automation Studio, the marketing team can ensure that as soon as a new sign-up is recorded, the welcome email is automatically dispatched. This immediate and personalized response can enhance the customer experience and foster a positive relationship from the outset.
References: Salesforce Marketing Cloud's Automation Studio documentation provides comprehensive guidance on creating and managing automations, including trigger-based email sends, to optimize marketing processes and enhance customer engagement.


NEW QUESTION # 56
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